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PROCESS


Efficient, transparent process

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PROCESS


Efficient, transparent process

Info we need

Apply through Gust - we start with a 20 min call to determine mutual fit 

Show me the money

We invest $50-200K as a network into each company (most angels invest $25K each)

Pitch forums

Every 2 months, 8 companies (out of the 500 that apply) pitch to our investors

Founders love us

Single point of contact; see what founders have said about our efficient process

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TESTIMONIALS


TESTIMONIALS


Over 3/4 of the testimonials below came from companies we didn't end up funding - we are proud of this because it demonstrates our value to the start-up ecosystem above and beyond investment dollars. 

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FAQS


FAQS


When can I apply for funding?  
We have pitch forums every 2 months and we review applications on a rolling basis. We encourage you to apply at least two weeks before our next forum in order to have the best chance of being reviewed in the current cycle.  We have pitch forums in Feb, Apr, Jun, Sep, and Nov (we take August and December off). Our next pitch forums are Nov 15, 2024; Feb 21, 2025; and Apr 25, 2025.

Do you only invest in women-led businesses?
No, we invest in men and women-led businesses (our portfolio is about 1/3 women founders which reflects our deal flow)

Do you only invest in a specific sector / Do you only invest in startups based in New York?
We are sector and geography agnostic as you can see from our portfolio. We do, however, tend to invest in companies incorporated in the US. Of our portfolio companies:

  • 80% are technology startups

  • 45% are B2B, 30% are B2C, 25% are B2B2C

  • 65% are NYC based (this reflects our deal flow rather than a specific preference)

What do you look for in startups?

  • Impressive teams in attractive markets: Since we invest early, the team is paramount.

  • Traction: You should have at least 6 months of customer data. Most of the companies we fund have between $50K-500K in revenue.

  • Stage: We are seed investors. Usually, we invest in companies raising between $500K-$3M.

  • In-person pitch: Our pitches are in NYC. We feel that being in person gives the entrepreneurs the best chance at getting funded.

Is there a sector you won't invest in?

  • We tend to stay away from hits-based industries: retail brands, games, movies, etc.

  • We tend to stay away from industries with extremely high capital costs and long GTM timelines: life sciences, clean energy, etc.

Do you invest as a syndicate?
No - while we coordinate the process (signatures on term sheets, collection of checks), your cap table will reflect individual angels.  We typically invest $50-$200K into each startup (usually each investor writes a $25K check).  

What happens post-investment?
We start by asking you where you need help.  We then ask our network of 90+ investors to help with introduction, advice, and deal syndication.   

Do you sign non-disclosure agreements (NDAs)?
As a rule, we do not sign NDAs.  We receive so many pitch decks and executive summaries each week that if we signed every NDA request, we would quickly be overwhelmed with legal documentation.  This is a standard process in seed-stage investing.